Playtech is ready to enter the US online casino market if the laws change in the near future. They believe that the US market will be dominated by local operators in Las Vegas and Atlantic City, but they are still interested in entering the market, if the possibility arises. Playtech has focused on the European market since 2006 when the UIGEA was signed into law in the US.

While Playtech is ready to enter the US market, its unknown whether American gamblers or marketers are ready to promote Playtech-branded online casinos again. Playtech was one of the first providers to abandon the US market after the UIGEA. Most of the other brands remained in the US market or they continued to service existing US players while no longer accepting new US players into their casinos. Playtech would love to see one of the Las Vegas casino operators acquire an online gaming license in the US and begin using the Playtech casino software.

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Harrah’s Entertainment, one of the largest gambling operators in the United States, has begun advertising their online gaming sites on TV and within US newspapers. Once opposed to online gambling, they have changed their stance in recent months. They already launched an online casino that cators to players outside of the United States, but they are now offering free play sites to US citizens. They want to sign-up US citizens to their free play sites in order to solicit them once the laws change and makes it legal to gamble online in America.

Harrah’s already placed an ad in USA Today, a national newspaper in the United States, and they’ve begun promoting their online poker room on the ESPN sports channel. You can expect that they will continue to aggressively promote online gambling within the US media, now that it looks like online gambling is sure to be legal sometime in 2011.

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