Bwin is now insisting that PokerStars, Full Tilt Poker, and other US friendly online poker rooms will be isolated from the US market when online gambling legislation passes in the United States. Bwin pulled out of the US market in 2006 after the UIGEA was signed into law by President Bush.

Bwin is a popular online poker room for European players, but they no longer accept US players and that makes it difficult to compete with the poker rooms that continue to serve Americans. They continue to insist that PokerStars and Full Tilt Poker are operating illegally and that
they will be unable to acquire a license in the United States once online gambling is legal.

This is likely positioning by Bwin in order to get a better footing in the US market once online gambling is legal. It is wishful thinking to believe that Full Tilt Poker and PokerStars will be completely shut out of the US market. Americans won’t soon forget which of the online poker rooms decided to abandon them in 2006, instead of fighting for online gambling regulation.

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Ladbrokes Poker, the leading online poker room for UK players, has announced that the latest member of their stable of poker professionals is Shane Lynch of the popular boy band, BoyZone. Shane will now represent Ladbrokes Poker and their UK team of poker professionals at live events like the World Poker Tour or World Series of Poker and within online tournaments.

It may seem odd to see a member of a boy band being recognized as a poker professional, but he’s not the first celebrity to be sponsored by an online poker room. A statement was released by Ladbrokes Poker shortly after announcing that Lynch was now a member of their poker team. The head of Ladbrokes Poker, Kate McLennan was quoted as saying: “Shane is the perfect ambassador for Ladbrokes Poker. He’s a great guy and totally down to earth.” She goes on to say, “We want to show that poker is for everyone. We’re not like other sites that spend huge amounts on poker professionals that their players will never be able to relate to. With Shane we want to show anyone can give it a go and have fun”. It will be interesting to see if Shane can play online poker as well as he could dance and sing as a member of Boyzone dance group.

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