Online gambling giant, 888.com have sealed a deal with the popular music channel, MTV. 888.com will work along side of the UK and Ireland branch of MTV to launch a new online bingo site entitled, “Up Your Bingo”. This will mark MTV’s first foray into the online casino gambling industry.

This site will go online in August and it will be promoted through the MTV web site and television channel that cators to the UK and Ireland. The younger generations have been enjoying the thrills of online gambling for a while, but this deal will reach a majority of the youth within the UK. It is unclear why they’ve decided to launch a bingo site that will target the youth of the UK.

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