Ladbrokes, the UK’s largest bookmaker, has signed a new agreement with Microgaming (MGS) to
provide casino software for its web site. Ladbrokes has over 2,700 betting shops and they take
in over $24 billion in gambling revenue each year. This agreement will ensure that Ladbrokes is
able to offer the best online casino games to their patrons and it will continue to build the
MicroGaming brand as one of the best suppliers of online casino and poker games in the industry.

“Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future,” Chief Executive Richard Glynn said. This is not a big surprise in the industry, because they’ve been licensed by Microgaming for over ten years.

Earlier, Ladbrokes was in talks with 888.com to begin offering casino games using their software. A
deal couldn’t be reached between the two competitors and Ladbrokes decided to stay with MGS.

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According to the UK Guardian, Ladbrokes will be shifting its online gambling arm to Gibraltar which will cost the UK Treasury millions of pounds each year. They will defy the agreement to keep running their internet operations from the UK because of the heavy tax burden that makes it much harder to compete with their offshore competitors.



Ladbrokes did not reveal how much it expects to save by moving to Gibraltar but they acknowledged that the move will take place before the end of the year and that it will greatly improve their competitiveness.



In 2001, UK bookmakers agreed to move their online gambling operations back to the UK in return for the government abolishing the 9p levy on all bets. Unfortunately, the 15% tax on all bets in the UK is almost ten times what some of their offshore competitors pay, leaving them with less profit to effectively compete in the market.



William Hill was the first UK bookmaker to confirm that they will be moving offshore. Now that Ladbrokes has decided to move, some of the smaller bookmakers may leave as well.

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