888.com Casino Partners With Owners of Big Brother & Deal or No Deal

888.com has signed an agreement with Endemol to help move them into the Italian gaming market. This agreement will give 888.com the right to use a variety of Endemol’s popular TV brands to advertise their casinos in the Italian market. Also, they will be able to develop video slots that center around Deal or No Deal, Big Brother, and other popular reality TV shows.

This agreement will be enacted once the Italian government gives the green light for gaming
operators to enter the Italian market. The strength of this agreement will give 888.com
a huge window of opportunity to advertise their gaming properties to viewers of the various
Endemol television programs that are popular in Italy. 888 CEO, Gigi Levy, said: “Strategic
partnerships are the cornerstone of successful business enterprise. 888.com is a major global
force in the gaming realm and a partnership with Italian television colossus Endemol is a big
win for everyone. We look forward to a successful relationship by employing our gaming experience and Endemol’s brands, for the benefit of the Italian gaming market.”